Baroness Professor Susan Greenfield has achieved a reputation as one of the most influential women in the world. She has long been regarded as a world-leader in her field of neuroscience and has received a life peerage and a CBE in the United Kingdom. She is the first woman to lead the prestigious Royal Institution of Great Britain and holds the positions of Senior Research Fellow, Lincoln College, Oxford and Honorary Fellow at St Hilda's College, Oxford.
Among her many publications is "Tomorrow's People: How 21st Century Technology Is Changing the Way We Think and Feel" in which she expresses concern about the dehumanising effects of IT. "Computers, mobiles and being wired is isolating us from each other. The destructive effects of this have not been considered", she says.